Putting your best foot forward- How businesses build customer loyalty!

May 16th, 2020

Two companies provide the same service or product. They both provide this service or product at relatively the same cost. How will the consumer decide which company to use?  It all boils down to brand loyalty. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Consumer behavior patterns demonstrate [...]

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To tip or not – Do you tip your servers?

December 14th, 2019

I had a lovely night out with my family recently and enjoyed the prompt and friendly service at a local restaurant.  After receiving my bill, I left my customary tip. My server’s response was immediate and delightedly she informed me that this was the first time all day that she had received a tip despite [...]

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Do consumers really feel as if they come first?

January 12th, 2019

We all know that running a business is not just about providing a needed product or service. In fact the more successful companies recognize the importance of making their customers feel as if they are in fact the most important aspect of the company. How do consumers really feel while shopping? The Reality I have [...]

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Respect – Consumers and Customer service!

September 7th, 2018

Respect is not a quality that is hard to identify but sadly it is often missing when people interact with each other.  In everyday situations, persons who feel disrespected often resort to aggression and anger which does not usually solve the problem. Disrespect and its effects When employees of an organization interact with the public [...]

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Should consumers share their bad experiences on social media?

January 19th, 2018

Recently  consumers have been using a new avenue to complain about poor service.  They are now utilizing social media. This platform allows consumers to detail their encounters and give specific details to a wider audience. They are able to provide information that people in their social media circle can read and comment as they give [...]

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How should you deal with poor service?

August 22nd, 2017

I know you have seen them. You enter a store and they look at you as if you have interrupted some important activity.  They either ask you if you need help in a tone that suggests that you should say no or they ignore you altogether.  Often these store clerks are the reason you have [...]

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