How to plan for financial emergencies!

June 4th, 2020

It can happen suddenly. One minute you are in a comfortable job able to pay all your expenses, the next minute you are unemployed. Others might suddenly get sick and be faced with hefty medical bills. Their recovery might also limit their ability to provide for their families. The financial impact of the Covid pandemic [...]

Read More...


Putting your best foot forward- How businesses build customer loyalty!

May 16th, 2020

Two companies provide the same service or product. They both provide this service or product at relatively the same cost. How will the consumer decide which company to use?  It all boils down to brand loyalty. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Consumer behavior patterns demonstrate [...]

Read More...


Shopping Safely!

April 11th, 2020

It has been interesting to see the different reactions of persons who go shopping during the COVID 19 pandemic. Some persons are very conscious of the new reality and ensure that they take the necessary precautions while others seem oblivious to what is happening around them.  So which of those two groups do you fall? [...]

Read More...


Panic Buying- What you should know!

March 18th, 2020

By now we have all heard about the new Corona virus, COVID -19, and its subsequent spread throughout the world that has resulted in the WHO (World Health Organization) classifying it as a pandemic. The  lock down of several countries across the globe has been as a direct result of the virus. Here in Jamaica, [...]

Read More...