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Putting your best foot forward- How businesses build customer loyalty!

May 16th, 2020

Two companies provide the same service or product. They both provide this service or product at relatively the same cost. How will the consumer decide which company to use? It all boils down to brand loyalty. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Consumer behavior patterns demonstrate [...]

It’s not business as usual in Jamaica!

March 31st, 2020

So it’s been a very unusual time for everyone around the world. Our daily routine has been severely disrupted by quarantines and lock downs. Schools have been closed, examinations either cancelled or postponed and a number of businesses have also closed their doors or have reduced their hours. These actions have been taken not just [...]

Budgeting during Lockdown!

March 21st, 2020

As the financial landscape across countries all over the world has changed drastically overnight with the spread of COVID-19, persons are now being forced to change the way they budget. During the current virus pandemic many difficult decisions regarding budget have had to be made by families, businesses and governments. For example, what are necessities [...]

Plastic Ban – how has it been affecting consumers?

January 22nd, 2020

It’s been a year since the Government of Jamaica instituted the law that bans the use, importation, manufacture of specific categories of single use plastic bags and plastic drinking straws. There is also a ban on the importation of expanded foam (Styrofoam). Anyone who drives past any gully across Kingston can clearly see where all [...]

Free Flow phone offer scam – Consumers beware!

January 17th, 2020

Do you have an old phone and are yearning to replace it with a newer model? What about a brand new Samsung S10 or an iPhone X? What if you don’t have enough funds? Well if you are worrying about the funds needed to make such an expensive purchase, there is no need as these [...]

Are you a good customer? (Part 1)

April 16th, 2018

Recently I was stuck in a long line to pay for gas at a local Rubis gas station. I had a lot of things to do and as I waited I could feel that other motorists were also becoming increasingly irritated with the long wait. The reason behind the delay in service turned out to [...]

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