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Putting your best foot forward- How businesses build customer loyalty!

May 16th, 2020

Two companies provide the same service or product. They both provide this service or product at relatively the same cost. How will the consumer decide which company to use? It all boils down to brand loyalty. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Consumer behavior patterns demonstrate [...]

How to overcome budgeting challenges!

May 12th, 2020

Now more than ever before , those who put away funds for hard times are happy that they made those important steps to safeguard their financial future. In other words, ‘It’s rough out there people!’ Financial Woes! Despite the slowing down or closure of several sectors, persons are still expected to find the money to [...]

Shopping Safely!

April 11th, 2020

It has been interesting to see the different reactions of persons who go shopping during the COVID 19 pandemic. Some persons are very conscious of the new reality and ensure that they take the necessary precautions while others seem oblivious to what is happening around them. So which of those two groups do you fall? [...]

It’s not business as usual in Jamaica!

March 31st, 2020

So it’s been a very unusual time for everyone around the world. Our daily routine has been severely disrupted by quarantines and lock downs. Schools have been closed, examinations either cancelled or postponed and a number of businesses have also closed their doors or have reduced their hours. These actions have been taken not just [...]

Budgeting during Lockdown!

March 21st, 2020

As the financial landscape across countries all over the world has changed drastically overnight with the spread of COVID-19, persons are now being forced to change the way they budget. During the current virus pandemic many difficult decisions regarding budget have had to be made by families, businesses and governments. For example, what are necessities [...]

Panic Buying- What you should know!

March 18th, 2020

By now we have all heard about the new Corona virus, COVID -19, and its subsequent spread throughout the world that has resulted in the WHO (World Health Organization) classifying it as a pandemic. The lock down of several countries across the globe has been as a direct result of the virus. Here in Jamaica, [...]