How do you decide what to buy?

April 30th, 2017

Many people focus only on price when they shop.  That is essentially their only concern and other issues don’t feature in their decision making process. Are there really any other factors? Well there are other things that affect consumer’s decisions. Location The most expensive items with the highest profit margins are often located at eye [...]


The real cost of sales!

April 1st, 2017

It has become a part of my routine to check my email or text messages and see alerts of fantastic sales from the stores that I shop. They promise great bargains and I used to be excited to go and check them out. Recently however, I realized that the sales were really no great bargains [...]


Be careful of Road Rage while shopping!

December 24th, 2016

This time of the year the road is no longer just a means of moving around town, instead it becomes a dangerous place where every caution must be taken by consumers. Traffic Woes If you drive on the road around Kingston or any other major town you know of the chaos that usually happens during [...]


Do you shop in groups?

May 28th, 2016

We are all social beings and Jamaicans have always enjoyed the company of their friends and family.  I am sure many people can relate to the fact that they enjoy spending time with their friends especially on shopping trips. Of course, there is always the exception to the rule. Although I enjoy shopping with friends [...]


Buyers Be Careful!

April 12th, 2016

Most consumers are busy people. They rush into supermarkets and wholesales and grab items in a hurry and often don’t take the time to examine the products until they are home. Of course it’s at home that consumers then realize that the product has a flaw. Examine before you Buy Whether you are buying food [...]


Think First! Buy Later!

February 12th, 2016

How many times have you gone shopping and thought you found the perfect item only to be disappointed when you got home? Maybe you discovered that the item was flawed or soiled and so the price you paid for it was much too high. It could also be that the item was simply a luxury [...]