New Look of Two familiar drinks

Does a product enjoy renewed interest of consumers if the package changes? Well, research shows that consumers do respond differently to various presentations of the same product. Often when the package of a product changes, consumers who have never tried the product before might be tempted to try it. So with that being said, there are new packages for Big Jo drinks and Country Style juices by their manufacturer, Coldfield Manufacturing.

The reason given by Brett Wong, managing director of Coldfield Manufacturing, for the re-branding was that the company was improving the brand by placing more emphasis on the quality of their products. Therefore, they removed the phrase, ‘artificially flavoured’ on the old packaging on the Big Jo drink and replaced it with ‘flavoured drink’ on the new packaging.

Does this turn of phrase suggest they are trying to attract the more healthy conscious consumer? Well with 40% less sugar in their new Big Jo drink they are certainly headed in the right direction. I wonder though if this new look will affect how consumers view the product.

On the other hand, their country style juices are usually perceived as healthier since they contain more natural juice.
So by marketing their Big Jo drinks as being healthy as well might attract new consumers. It’s now up to consumers to say whether they will accept this new promotion.

So will you try the drink and juice in their new look? Click here to read the full story and see a photo of the new packaging. http://jamaica-gleaner.com/gleaner/20120914/business/business5.html

Tags: products