Lime vs Digicel

Author : teriann

Lime is a telecommunication company, so they offer phone and Internet services.  Digicel is also a communication company so they too offer phone and Internet services.

However, the best way to ensure the viability of your company in this ever changing economic environment is to adapt to meet the growing needs of consumers.

One of the most popular forms of entertainment in Jamaica is watching television. Even the most humble of homes have access to a television set and they do not often want to be limited to local programming.

This desire has led to many consumers paying for cable services from a variety of companies.  These companies provide packages that target the various groups of consumers. They include sports and movie channels that are rising in popularity.

Recently, there have been some new developments in the telecommunication sector.

Lime’s parent company, Cable and Wireless has acquired Columbus International, the operators of several companies including Flow, a cable company.

Digicel, has also acquired Telstar, a local cable company.

Is this a good move for consumers?

The question uppermost on everyone’s minds is how will this move affect customers of both companies?

Those who are optimistic hope that the prices will remain competitive and there will be some benefit for consumers. There is also a concern of how this will affect workers of both companies.

In that vein, Digicel has recently offered Telstar customers $300.00 in Digicel credit if they pay their cable bill between the 1st and the 4th of each month.

This move by the new owners will of course encourage delinquent customers to pay their bills on time instead of waiting until after the 6th when the system automatically cuts the cable for non payment.

A few persons I spoke to felt that Lime would be able to perhaps reduce the costs of some services previously offered by Flow.

Whatever the outcome, it is clear that both companies are on a competitive field and will pull out all the stops in their bid for dominance of the Jamaican telecommunication market.

Time will tell what other marketing strategies will be employed to ensure that customers will feel comfortable with the new management.

What’s your take? Let me hear from you!

Teri Ann Renee Paisley

Gleaner online Writer

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One Response to “Lime vs Digicel”

  1. Brian Less says:

    I’ve been a Digicel customer since August of this year and I must say that it’s been a terrible experience. I must say that customer service is the worst I’ve ever had to deal with. They sound like programmed robots that feed you with unreasonable justifications for faults in their product design. Lost a lot of money to these guys. If I can keep my number, I’m going to switch.

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